JackieMcCutcheon.com

Jackie McCutcheon
R10025 County Highway Y
Hatley, WI 54440
E-mail: jackiemc@jackiemccutcheon.com

A Headline That Offers Your Visitor
A Benefit Will Produce Better Results

Dear Web Site Visitor,

     Type in your own text here. This is a sample of a promotional marketing letter. Promotional letters use a lot of graphic emphasis devices to highlight benefits.

     The first paragraph should be short and might offer a benefit to the visitor. Short paragraphs are easier to read and add inviting white space.

Emphasize a list of important points or benefits with bullets:

          •An important benefit deserves emphasis

          •An important benefit deserves emphasis

     Bold subheads can be used to break up a long section of text and introduce a new benefit. Try using color too.

     You can also use underlined text, bold text or a little body copy in a second color.

     Sometimes if one or two paragraphs contain important information - presenting the offer for example - the entire paragraph can be indented - even underlined.

     The closing paragraph should affirm a reason to respond and provide a "call to action" - tell the visitor to e-mail for further information or purchase your product.

Sincerely,

 

Jackie McCutcheon
Webmaster

P.S. The P.S. is a strong marketing tool. You can repeat the offer, introduce a gift, remind the visitor of the expiration date on a special offer, etc.

© Copyright 2001 your site. All rights reserved.
Designed by Jackie McCutcheon.